Krystal
420 Crave TV
Art Direction | Illustration | Animation | Compositing
Krystal wanted to partner with animators for 420 to create craveable, social-first content for when you’re high, zoning out and wanting to watch endless eye-catching, soothing or bizarre videos. We created 5 spots for this campaign as well as the TV composite.
Process
When Krystal hits you up to make the weirdest possible content to watch while you’re high on 4/20, you say yes. We created a total 5 videos that lived alongside several others on the Krystal Crave TV. Concepting these ideas was arguably the most fun part, what if it’s an 80s soap opera of a milkshake and fries making out? Or maybe it’s a jam band made entirely of menu items.
